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WEBSITE DESIGN

How we approach the design of your website
As a powerful marketing tool, your website should address the needs of your
target market, clearly present your products/services and look professional.
We can help you achieve these web objectives by:
Preparing a strategic web brief Read more
Branding your website Read more
Creating persuasive navigation Read more
Developing content to support your business objectives Read more
Editing content to meet your users’ needs Read more
Building your site using a customised content management system (CMS) Read more
Project management and ongoing support Read more
Quoting and working to budgets Read more
What if you need just an update to your homepage? Read more

Preparing a strategic web brief
To develop strategies to support your online business objectives for a new or revamp
of an existing website, we will prepare a strategic web brief clearly defining your:

• Marketing objectives,
  
• Web objectives,
  
• Target audience,
  
• Target audience needs,
  
• Target audience pain points,
  
• Important key words,
  
• Content requirements.

Branding your website
The branding on your website must be consistent with your corporate identity and set you apart
from your competition. We will help you achieve this by:

• Ensuring your web branding and positioning is consistent with your marketing strategy,
  
• Creating a web design to reflect your corporate identity,
  
• Ensuring your web design is clean, uncluttered, simple and original,
  
• Using easy to read fonts, distinctive colours and quality images,
  
• Ensuring your content is easy to find and user friendly,
  
• Making page layouts consistent and persuasive.

Creating persuasive navigation
When customers visit your website, it is important they can quickly find their way around your site.
So we will help you achieve this by:

• Making the navigation easy to use and clear,
  
• Showing breadth and depth of your services or product information,
  
• Creating prominent and effective Call to Action links.

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Developing content to support your business objectives
Your website is about your business and what you can do for your customers, so we will:

• Develop case studies and gather testimonials,
  
• Create your About Us web content that differentiates you from competitors
  and tells your story clearly,
  
• Identify the web content your customers and prospects value,
  
• Develop a persuasive and easy to use content structure.

Editing content to meet your users’ needs
We will write, edit and optimise your web content so it is:

• Clear, concise and objective,
  
• Easy to scan and understand,
  
• Informative for your consumers,
  
• Built around keyword phrases used by your audience,
  
• Written to create good search results.

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Building your website using a customised content management system (CMS)
Building your website using a CMS will make it easy to maintain a professional, up-to-date website.
You will be able to:

• Access your system anytime, anywhere to make changes,
  
• Add as many pages as you want,
  
• Delete content or turn pages on or off,
  
• Upload and publish images, articles, PDF documents and graphics,
  
• Add an enquiry form to any page, enabling you to track which pages are triggering users
  to make an inquiry,
  
• Add and expand your website as your business grows,
  
• Create new pages to support marketing efforts such as email newsletters,
  
• Be in control of your website.

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Project management and ongoing support
Once your strategic web brief has been approved, your website’s development will be closely
managed with all design and content signed off before uploading. Then when your site has gone
live, we can provide you with ongoing support including:

• Writing and editing new content,
  
• Reviewing web stats and suggesting improvements,
  
• Act upon findings,
  
• Introducing new features such as email marketing and video content.

Quoting and working to budgets
All work is quoted and approved prior to commencement. To meet your budget, a phased plan
can be arranged for implementation over a set period.

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What if you need just an update to your homepage?
Not all projects are going to be brand new websites. You might need an update to your
homepage design or your content may need editing. Either way, our flexible approach
can accommodate all your needs large or small.

For more information on how Nouveau Design Australia can develop your website
to help grow your business, please Contact us today.

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