Susan Griffiths, Creative Director
Skill sets:

• Graphic design and typography – a graphic design graduate traditionally trained with the fundamentals of good design and communication. 30 years of comprehensive industry experience. Specialised in creating unique designs that have impact, style and customer usability.
• Concept development and art direction – skilled in campaign development, layout design, creative supervision and print production.
• Illustration – graphically focused with styles ranging from loose and stylised, through  to technical, iconic and architectural.
• Photography – in-depth practical knowledge of composition, lighting, exposure, perspective, appropriateness or purpose, visual effect, mood and emotional impact.
• Image retouching – technically trained with a focus on colour correctness, perspective, image manipulation, layering, compositing and deep etching.
• Colour management – proficient in the psychology of colour, correct use of colour in various mediums, colour calibration for printing and screen.
• Strategic marketing – consumer focused with an approach based on practical implementation. Strengths include positioning, research, customer profiling, marketing trends, SWOT analysis, product launches and competitor analysis.
• Branding – adept at building brand awareness through identifying the brand essence and promise, consistent use of corporate identity and image, designing the right look and feel for a market.
• Interior design – experienced in the effective use of space, colour and light. Renovated five properties with three appearing in Australian and International magazines, one selected and featured by the English Edition of “Country Homes & Gardens” as one of the best 10 holiday homes in the world. One property achieved a record price for the suburb when sold in 2007.

Industry Experience:

• Worked in the advertising and design industry for over thirty years.
• Co-owned photography and graphic design studio Photographix in Balmain for 20 years.
• Freelanced to a range of large and small advertising agencies, multi media companies and publishers as a graphic artist, typographer and art director.
• Switched from traditional artwork assembly and design on paper to computer artist in 1990.
• Self-taught and now an expert in Photoshop, InDesign, and Illustrator.
• Produced work for a range of industries including: Agriculture, Architecture and Interior Design,
• Automotive, Banking and Financial services, Building, Mining and Construction, Food, Beverage and Wine, Government (Federal and State), Manufacturing, Medical and Healthcare, Pharmaceuticals, Real estate, Retail and Consumer products, Tourism and Hospitality, Trades and Transportation.
• Specialised in producing corporate identity, press and magazine advertising, corporate brochures, annual reports, catalogues, stationery, signage, direct mail and books.