COMMUNICATION
AND DESIGN
ONLINE MARKETING
How we approach your corporate identity needs
Having your website is one thing. Having customers find and use your website
is another. To ensure your website works for you, we offer a range of online
marketing options to safeguard your ongoing success, including:
Email newsletters Read more
Directory listings Read more
Website reviews Read more
Keyword research Read more
Online advertising Read more
Quoting and budgets Read more
Email newsletters
Email newsletters are one of the most cost-efficient ways of building relationships and driving
traffic to your website. We help you develop your email marketing by:
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Developing, executing and managing your email marketing strategy,
- Designing your email newsletter template,
- Integrating email newsletter sign up into your website,
- Writing and sending your email newsletters,
- Developing landing pages on your website to support your newsletter content,
- Providing reports to enable targeted follow up of leads generated.
Directory listings
Help consumers find your services. Directory listings offer important links to your website, which:
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Assist with your website’s ranking,
- Enable consumers and search engines to find you,
- Increase your ‘inbound link count’.
Website reviews
Website reviews are another good way to evaluate how well your site is working.
We help you to find out:
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How many people are visiting your site,
- What pages are most frequently visited and for how long,
- Which words people use when searching for your site,
- Which pages would benefit from editing,
- Which keywords are working and which are not,
- How your website fares compared to your competitors.
Keyword research
Keyword research is critical in creating a website that works well for you and your customers.
We can help you by:
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Identifying the keywords that will be most effective for your business category,
- Writing articles and content that are topic specific to your keywords,
- Ensuring your content contains primary and secondary keywords.
Online advertising
Google ad words and other forms of paid search advertising can be a cost-efficient way
of ensuring your website is found when people are searching for your services.
Benefits of paid search advertising include:
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They provide you with excellent intelligence on the type, number and profitability
of searches. This can be used for your long term search engine optimisation (SEO),
- They can drive traffic to your site more rapidly than SEO and can be set up in a few hours,
- You can turn them on or off quickly to control the level of demand on items such
as your services and offers,
- You can control your advertising costs carefully by setting daily budgets,
- You can target your market precisely by setting geographic and time zones to switch
on and off as you need them,
- You gain brand exposure as your ad comes up on searches for free, even if they don’t
click on your link.
Quoting and budgets
All work is quoted and approved prior to commencement. To meet your budget, a phased plan
can be arranged for implementation over a set period.
For more information on how Nouveau Design Australia can develop online marketing
to help grow your business, please Contact us today.