Advertising

Our approach to your advertising needs
To ensure your advertising is distinctive, lead generating and targets your customers in the right media, we recommend the following advertising strategies for your brand.

Preparing an advertising marketing strategy
The intrinsic nature of any marketing is to understand your customer’s needs and then develop a strategic plan targeting those needs. This can lead to ongoing development of your brand and future growth of your business. We develop a marketing strategy for your advertising campaign that will:

• Profile your ideal customer.
• Define what makes your brand unique.
• Advise on the best ways to achieve maximum brand exposure.
• Provide tactical methods of reaching select markets.
• Position and launch your products.
• Implement mechanisms for tracking your marketing effectiveness.

Determining the best advertising formats
As part of your new marketing strategy, we will identify the most advantageous advertising and media campaign options to achieve your marketing and business objectives. Media that will be considered include:

• Newspaper advertisements.
• Magazine advertisements.
• Outdoor billboards, banners, bus sides and bus shelters.
• TV commercials and advertorials.
• Radio commercials.
• Direct mail items.
• Corporate videos.
• Video footage for website.

Developing and designing your advertisements
Your advertising needs to have impact and style to stand out in a crowded marketplace. We help you by developing and producing creative advertising material that will:

• Ensure you are professionally presented in print using quality images, clean typography and the correct use of  grammar.
• Ensure you are professionally presented on TV and radio using skilled directors, quality talent, well sourced locations and proper sound and editing.
• Clearly define your marketing message and your point of difference.
• Consistently use your branding and corporate identity.
• Engage your target audience with a prominent call to action.

Media planning and buying
Whether your ad campaign needs a specialist trade journal or a national consumer magazine, we prepare media plans that will best meet your marketing objective. We can help you by:

• Researching which media will provide the greatest reach and frequency for your target market.
• Negotiating competitive advertising rates.
• Providing detailed media proposals with costs and tarps.
• Arranging editorial support.
• Building cross promotional activity to match your advertising schedule.
• Planning your media schedule to fit in with budgets, cycles in business and events such as trade shows.

Project management
From initial concept through to final media appearance, managing the development of your advertising campaign can be time consuming. We help you by:

• Closely monitoring the production and traffic of your advertising material to ensure it meets the media deadline.
• Ensuring your advertising material has been produced to the correct technical specifications.
• Making sure all work is approved prior to despatch.
• Liaising with media companies on the despatch and safe delivery of your advertising material.

What if you need just one small ad?
Not all projects are going to be large-scale ad campaigns. You might need an End of Year Sale ad for your local paper or an advertorial style ad for a feature in your industry trade magazine. Either way, our flexible approach can accommodate all your needs large or small.

For more information on how Nouveau Design Australia can develop advertising material to help grow your brand, please contact us today.